Warner Bros. Entertainment Inc. is an American entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of Warner Bros. Discovery.
Fantastic Beasts: The Secrets of Dumbledore is a 2022 fantasy film directed by David Yates from a screenplay by J. K. Rowling and Steve Kloves. The sequel to Fantastic Beasts: The Crimes of Grindelwald (2018), it is the third installment in the Fantastic Beasts film series and the eleventh overall in the Wizarding World franchise.
To promote Fantastic Beasts, Warner Bros. Turkey has joined forces with LIVAD.
Challenge:
Warner Bros. Turkey wanted to re-activate the established fan base of J.K. Rowling’s Wizarding World from the Harry Potter franchise, while attracting new fans. They wanted to get their target audience to watch the movie trailer and engage with it while creating excitement about the movie pre-release through a one-of-a-kind activation.
Strategy:
With the help of their media agency, MediaCom, Warner Bros. Turkey decided to unleash the power of creators to get their communities excited about the upcoming movie. Collaborating with LIVAD’s Creator Partnerships team, Warner Bros. Turkey recruited 607 streamers who were passionate about the Wizarding World and excited to tell their fans about Fantastic Beasts: The Secrets of Dumbledore.
Results:
Creators: 607 creators participated in the campaign
Reach: 222,222 complete video views on the trailer
Click-Through Rate: 1.61% achieved
Leveraging LIVAD’s suite of live stream marketing products, WarnerBros. Turkey successfully reached their target audience whilst supporting live stream creators, which drove the community to watch and engage with the movie trailer while sharing the excitement with their favorite streamers.
Highlights include:
• Collaboration with 607 creators
• 222K Complete Video Views reached
• A 1.61% Click-Through Rate
Fantastic Beasts: The Secrets of Dumbledore had an opening week box office of $363,000 and opened as the Number 1 movie in Turkey. It stayed at Number 1 for 3 straight weeks and is in the Top Ten highest grossing movies for 2022.
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